I’ve just watched the 2015 Super Bowl Ads as listed in Variety and thought I’d look for a moment on the social constructs they are built around.
One of the biggest constructs is around gender and sex, and there are several interesting ads. At the top of the list is the Kim Kardashian cellphone carrier ad with the idea that the reason we need as much online data as we do is to look at her. Um, not.
The second ad focuses on Marcia and Jan Brady; how Marcia gets grumpy if she’s hungry and Jan gets grumpy when it’s not about her. A traditional idea. It does make sense that people get grumpy when they’re hungry, but there are probably better ways of dealing with hunger than eating a candy bar.
The car ad featuring Pierce Bronson does a great job of tweaking ideas of the suave male spy, yet another gender construct. The ad for a television show about royalty doesn’t do a good job of exploring the constructs and is fairly forgettable.
The lingerie ad is fairly predictable, and the only thing memorable is the tag line, let the real games begin.
Yet the most compelling ads in the gender construct category are Dove’s #RealStrength and Always’ #LikeAGirl
They challenge traditional constructs and present emerging constructs that are more positive.
To the extent that the FCC is accepting comments on Protecting and Promoting the Open Internet via the Internet itself, it would seem that the Internet is a core part of our democratic process that should be protected against discrimination or allowing one group of persons perferred access above and beyond another group of persons. As such, it seems obvious that the Internet must be considered a common carrier and any efforts to give one group of persons perferred access such as faster delivery of packets, is determinental to our democracy.
For more information about submitting comments, see How To Tell The FCC Exactly What You Think About The Proposed Net Neutrality Rule.
The FCC has extended the filing deadline since the amount of comments they were receiving crashed their website.
Rabbit, Rabbit, Rabbit. Another busy, rocky month comes to an end and we roll full force into summer mode. Last night, I stopped at the town pool to swim laps. So far this summer, I’ve swum over five miles in the town pool. On the way home, I stopped at the library and picked up a collection of short stories by Chimamanda Adichie. I mentioned her in my previous post.
She gave a TED Talk, The danger of a single story about misconceptions that can arise from hearing a single story, or single type of story. While she focused on literature, it just as easily apply to any medium. Perhaps the simplest example is the warped view people get from a diet of one cable talk news show or another. To some, this is old news as people promote studies showing that viewers of specific cable news channels are more misinformed than others.
Other’s criticize older institutions of journalism that tell us telling us “That’s the way it is” and that they print “all the news that’s fit to print”. That’s the way it is, from a particular cultural framework, it’s all the news that a certain set of editors embedded in their cultural constructs found was fit to print.
Yesterday, Google News and Facebook, using their algorithms to find things I’d be most interested in, showed me stories about the Hobby Lobby Supreme Court decision. Being interested in media, I’ve often looked at how different outlets select what stories get covered and none of this is new.
Thirty two years ago, I went to the big anti-nuclear rally in Central Park. Afterwards, I walked home to my apartment in Little Italy. In my mind, the rally was the top news story of the day. Then, I walked past a hearse outside of an East Village funeral home, with the hearse outside and the family mourning. For them, there was much bigger news.
With this in mind, I read one of Chimamanda Adichie’s short stories last night. It was about a young woman whose brother was arrested. This morning, I glanced at the headlines in Global Voices.
One of the stories that repeatedly showed up on my computer yesterday was about Facebook manipulating news feeds to study the effects on users’ emotions. It appears to have been completely legal, within the terms of service, but people question the ethics. Most of this has been around the ideas of tests on human subjects, something that is done more and more online. Yet it ties back to the larger story of how information is selected for us to view.
Recently, on Facebook, a friend posted a card which said something like, “Being creative is like having 2847 tabs open in your browser 24/7”. I had just written about closing tabs in my browser, and strongly related to this. A friend shared a link he had written a few years ago about this, The Great Media Garbage Patch.
Content is King—for a day. But eventually it takes its place among the flotsam and jetsam. Today’s treasure is tomorrow’s trash.
Kind of like Life…and Death. And new birth. The circle of life. Every new campaign (or book or poem or blog) is a challenge and a dare—to make a mark, however brief, in the face of unplanned obsolescence.
And so, another month begins. The big stories of last month are rapidly becoming the flotsam and jetsam of this month. Perhaps I’ll view this month from the vantage point of the town pool, mingled with thoughts of Nigerian short stories and see who Facebook shows this story to.
Recently, a friend posted on Facebook a link to Cory Doctorow’s post on BoingBoing, Why I'm sending 200 copies of Little Brother to a high-school in Pensacola, FL.
The principal of Booker T Washington High in Pensacola FL cancelled the school's One School/One Book summer reading program rather than letting all the kids go through with the previously approved assignment to read Little Brother, the bestselling young adult novel by Cory Doctorow. With Cory and Tor Books' help, the teachers are fighting back.
At the top, Cory has “THE COPYRIGHT THING”. It is chock full of great quotes:
Universal access to human knowledge is in our grasp, for the first time in the history of the world. This is not a bad thing.
As to why he gives away his ebooks, he says,
For me -- for pretty much every writer -- the big problem isn't piracy, it's obscurity… I'm more interested in getting more of that wider audience into the tent than making sure that everyone who's in the tent bought a ticket to be there.
Well, I’m glad to help with that. Perhaps this blog post will encourage a few more people to check out Cory’s writing.
Yet the quote that has particularly jumped out at me is this:
If you're not making art with the intention of having it copied, you're not really making art for the twenty-first century.
Of course, I wonder what people who advocate not making art, just making something think about this final quote.
“Do Not Fold, Bend, Mutilate or Spindle” The old phrase about computer punch cards in the sixties came to my mind Thursday as I attended OMMA Video as part of Internet Week in New York City. As experts talked about buying online video advertisements, based on increasingly sophisticated demographic information and programmatic buying, I had to wonder if the concern about being reduced to a number had far surpassed the greatest fears of those fifty years ago who protested the depersonalization that computers with their punch cards had brought.
Now, I understand the argument that improved targeting doesn’t depersonalize advertising, instead it makes it more specific, more personalized, but my mind drifts to the work of Martin Buber’s “I and Thou”. Increasingly, our interactions have become transactional. They are losing the personal touch, the “I and thou”, the chance for transformation.
Perhaps that is because everything is becoming more and more about the numbers. We focus on ROIs, KPIs and how all of this ultimately relates to our “net worth”. At one point, I tweeted, “The talk about data, measurement and automation makes me think of Wittgenstein: Whereof one cannot speak, thereof one must be silent.”
In contrast to all of this, the keynote speakers touched on something else, creativity. The first speaker, Mike Monello, CCO of Campfire, referenced Spreadable Media, Creating Value and Meaning in a Networked Culture, by Henry Jenkins, Sam Ford, and Joshua Green. It sounds like I book I need to get.
Monello spoke about the reason people share content, to elevate their status, to define their community, and to strengthen bonds. It seems like this returns us closer to Buber. He spoke about putting the audience in the middle of the story, breaking down the fourth wall between the advertiser and the consumer and noted that people look for experiences, not content.
All of this comes to mind as I think about my campaign for State Representative. People are tired of politics, of the strategists that carefully run the numbers and craft messages to appeal to the largest demographic. I’ve been getting into discussions about this on Facebook recently.
For example, Whitney Hoffman, whom I met through Podcamp years ago, is running for State Representative. Recently, she wrote,
there seems to be a big gap between what politicians think folks need to know and what's effective, and how voters feel about it. For example, direct mail is a staple of politics, and data typically shows direct mail has a 1% conversion rate in retail, but very few people I talk to pay much attention to the glossy information that comes in the mail, and often toss it right away.
I had a great discussion with Whitney about this. It does seem like things like yard signs, bumper stickers, campaign websites, and direct mail, have little impact, other than showing that you’re a credible candidate. It is the same old politics by the numbers. But what we really need is politics that people will want to share, to define our communities and strengthen our bonds.
When people talk about content that gets shared online, they typically talk about cat videos. Cat videos make us feel good. Jane McGonigal talks about looking at pictures of cute animals in terms of building emotional resilience. It seems like there is an ever increasing need for emotional resilience, especially if you are at all politically active. So, the question that I asked of Whitney, and that I ask here is, how do we build emotional resilience into political discourse? Instead of sending out glossy direct mail, how can candidates reach out with messages that makes us emotionally stronger and builds our communities? What are the cat videos of your campaign?