The ‘Evolving Personalized Information Construct’ is the system by which our sprawling, chaotic mediascape is filtered, ordered and delivered. Everyone contributes now – from blog entries, to phone-cam images, to video reports, to full investigations.
It talked about the importance of things like eReaders and video, not quite getting the details right, but predicting a lot of what has happened over the past decade. For example, it suggested that Google would buy TiVo to corner the online video market. Instead, they bought YouTube. It suggested that Sony's ePaper would become the medium of choice, instead of mobile devices. And, it suggested that the challenge to Google would be from Microsoft having bought out Friendster, instead of Facebook becoming the 'social news network and participatory journalism platform [that] … ranks and sorts news, based on what each user’s friends and colleagues are reading and viewing and it allows everyone to comment on what they see.'
They also suggested that the evolving personalized information construct would be Google's and not Facebook's.
I thought of that video today as I listened to the announcement of the new Facebook newsfeed. In fact, during the presentation, Mark Zuckerberg even used the world evolving numerous times.
The creators of Epic challenged us, nearly a decade ago, to think about what happens to journalism in the age of social media. Perhaps, they merely scratched the surface.
For the CT Health Leadership Fellows Program this month, I've been reading Daniel Goleman's "What Makes a Leader?" In it, he asked, "Can Emotional Intelligence Be Learned?"
Being the social media person that I am, I wondered if we could look at this from a different angle, "Can empathy be taught online?"
My mind went to a few different videos. One was Randy Pausch Last Lecture: Achieving Your Childhood Dreams. The lecture is about an hour and a half long and is very powerful.
In the lecture he tells the audience:
OK, and so one of the expressions I learned at Electronic Arts, which I love, which pertains to this, is experience is what you get when you didn’t get what you wanted. And I think that’s absolutely lovely. And the other thing about football is we send our kids out to play football or soccer or swimming or whatever it is, and it’s the first example of what I’m going to call a head fake, or indirect learning. We actually don’t want our kids to learn football. I mean, yeah, it’s really nice that I have a wonderful three-point stance and that I know how to do a chop block and all this kind of stuff. But we send our kids out to learn much more important things. Teamwork, sportsmanship, perseverance, etcetera, etcetera. And these kinds of head fake learning are absolutely important. And you should keep your eye out for them because they’re everywhere.
Perhaps the head fake, the indirect learning, or when it comes to learning emotional intelligence, some sort of 'heart fake' is part of how empathy is learned or how it can be taught. If we learn by doing, perhaps we lead by example. Perhaps what matters in social media is not the content of the post, but the feelings that surround it. Perhaps, to twist McLuhan, it isn't even the medium that's the message, but the emotions that surround the experience of the medium.
Two other videos come to mind, and I always link them together. They are by Jane McGonigal. The first is Gaming can make a better world. The second is The game that can give you 10 extra years of life.
In the first video she sets up the importance of gaming, and in the second, she makes it intensely personal. The second also ties nicely back to Goleman's article. McGonigal starts off the second video saying that she is a gamer and because of that, she likes to have goals.
In this, she comes close to capturing the five components of emotional intelligence at work, Self-Awareness, Self-Regulation, Motivation, Empathy and Social Skill. She starts off by talking about the Top five regrets of the dying, all of which could me mitigated by playing more games.
She then explores the idea of post traumatic growth in contrast to post traumatic stress disorder. She notes that people experiencing post traumatic growth talk about how they end up doing things that make them happy, feeling closer to friends and family, better understanding who they really are, having a new sense of meaning and being more focused on goals and dreams. She notes that these are the opposite of the regrets of dying people, and I notice that they seem to mirror the five components of emotional intelligence at work.
So, what does it take to experience post traumatic growth? She talks about resiliency. As a side note, one of the Rabbis at the funeral I attended on Sunday made some comments about resiliency that sounded very similar. She described four types of resilience: physical resilience, mental resilience, emotional resilience, and social resilience. In the video, she suggests ways to build up these resiliencies.
Again, as a social media person, I'm wondering if there are ways to build up these resiliencies online. Are there things that can be shared via social media that will help others build up these resiliencies?
When I think about so much that is shared online, it is about the content itself; people praising or cursing the President or members of Congress. People advocating for various issues. Yet perhaps this is not making a difference, or, even worse, it is having a different effect than intended. Are people just becoming more polarized, more offensive by focusing on the content?
Where does indirect learning and emotions around the medium fit in? This is a thought I've been focusing a lot since the shooting in Sandy Hook. I've avoided, as much as possible, news reports going into the horror of the event. Instead, I've focused on sharing stories of people helping one another. I've especially been interested in posting pictures of cute animals, particularly when they are helping others. For example, Gentle Carousel Miniature Therapy Horses has many images and stories, that I believe can help build some of the resiliencies that McGonigal talks about.
Can empathy be taught online? Perhaps; perhaps by focusing on head fakes about resiliency. I'm trying to bring some of that into my social media footprint. Are you? What sort of impact are you having online?
Yesterday, I stumbled across an interesting article, A Brain-to-Brain Interface for Real-Time Sharing of Sensorimotor Information. It goes into detail about how a sensor was connected to one rat's brain, and the experiences were transmitted, over the internet, to another rat who learned from the experiences of the first rat.
My science fiction enthusiastic brain went wild thinking about the possibilities. While the starting point is with sensorimotor information, I wondered what else could be transmitted. While the starting point was rats, I wondered what could be done with humans, or even, interspecies communications. What would it be like to experience the sensorimotor feelings of a horse galloping? Could this information be stored and played at a later time, perhaps as an educational tool? Could I become a better pianist or guitarist by playing back sensorimotor recordings of great performers? Could this be added to albums, so I could not only listen to a great performance, but experience the sensory feelings of the performer during the performance?
And what about the use in dealing with conditions like Parkinson's disease or Essential Tremors: Could a researcher gain insight by playing back the sensorimotor recording of a person with these conditions? Could playing back the sensorimotor recordings of healthy people provide some sort of therapy for people with these conditions?
All of this, of course, is precursor to The Borg. What happens as people become more connected to a collective mind? The borg is portrayed negatively in terms of force assimilation, yet our society has always been based on collective experiences and action. The struggle between individual experience and collective experience is an age old struggle.
Last night, I went to see The Indigo Girls in concert in Northampton with my daughter who started her college career in Virginia. It was striking to think about the collective experience of young women around Northampton and how it compared with the collective experience of some of my daughter's classmates from the south. I wondered how many of my daughter's classmates sought to flee their southern collectives, not for more individuality, per se, but to join a collective that was more tolerant, more embracing of their individual experiences.
I remember, many years ago, gathering around a campfire, to sing songs. Singing around campfires is one of the earliest ways in which experiences were shared, in which the collective spread its common ideas. Yet even two decades ago, around the campfire, different modes of collective engagement were creeping in. Many of the songs we knew, we had learned on the radio, and not around previous campfires. The campfire itself, was most likely started using the remains of another way of sharing collective information, used newspapers. We shared our experiences from around the campfire when we returned to our homes and spoke with friends.
Last night, the individuals who had this shared experience had gained collective information other ways. They had listened to music online, perhaps sharing it online. The newspapers were largely replaced by sharing of news online. Perhaps the most striking change was the way the collective experience of the concert was shared. During the concert, people texted their friends. They called friends from their cellphones so their friends could listen in, or to leave a brief recording of the experience on their friends voicemail. Photographs and videos were taken, and I imagine, shared via social media.
As far as I know, no one had implements allowing them to have the same sensorimotor experiences as Amy Ray or Emily Saliers, yet this omission did not seem to lesson the very strong bond between the audience and the performers.
Progress marches onward and some day, perhaps, we will look back at how we have shared common experiences via pictures, sound recordings or the written word, as being as quaint as the gathering around the campfire many generations before. Yet we would do well to remember the words of John Donne, "No man is an island" and that each one of us should say, "For I am involved in mankind".
For years, I've been trying to get church leaders to adopt social media with mixed success. I've spent a lot of time thinking about the responses and recently got into another discussion about churches and social media. One person asked, "What will help you make the case to leadership who doesn't think social media is necessary at all?"
As I thought about it, I had to ask myself, is social media really necessary for a church? Whenever I speak with people about their desire to use social media, I try to get people to focus on how it relates to their mission. Too often, in the business or nonprofit world, people want to use social media because other people are using it.
This attitude was reflected in some of the responses, "Everyone does it why not us!!", "Social Media is Everywhere!" One person went so far as to jokingly (I assume), suggest a coup to replace leaders that don't embrace social media, and others echoed the suggestion.
I responded, "Perhaps, if a case needs to be made for a church to use social media, it isn't the right time for the church to use it." This was not well received by these social media evangelists.
A response I got was, "Congregation has to want to grow, reach out, spread the gospel." I noted that congregations have grown for two millennia without the use of online social media. I'm not sure that the desire to grow requires a desire to use social media, and I recognize that there are ways besides reaching out and spreading the Gospel that churches may find as more important missions.
I followed up with the question, "Should a Church feel *called* to use social media?" When you think about a church's mission, its calling, some seem to be called more towards worship, towards fellowship, towards outreach, towards caring for the needy. The decision about if and how to use social media needs to be tied to the specific goals of a church. Using social media as outreach is very different from using it as a form of worship, education, or ministry to the needy.
One person responded, "Does a church feel called to use a telephone? Or does it just do it? " To the extent that social media is simply another method of one person casually contacting another person, then that response might make sense, but if it is part of a larger mission, part of a ministry, it might require a little more thought.
Following the casual approach to social media, another person responded, "Social media is just another tool for evangelization and other forms of ministry". If that is all that it is to these people, perhaps they should just stay with using it themselves and not try to pressure people less comfortable with the specific tools of social media to use them. Each person should use the tool they are most comfortable with. Are all members tweeters? Are all members phone bankers? There are many gifts, yet one body. Yet I think there is something more to social media than just that.
I tried to reflect this in my comment about how "Churches need to discern which tools will work best for them." It ties back to mission. Using social media may be very useful in reaching certain audiences, but if you're really focusing on prisoners or people in nursing homes, it might not prove all that useful.
I write all of this as I prepare to head off to choir. I need to determine how my time will best be used. Will it be on Twitter or will it be in the choir loft? What is the right mix?
It leads me back to a favorite psalm of mine, Psalm 127. Paraphrasing it for the discussion, "Unless the LORD builds the website, the builders labor in vain…. In vain you rise early and stay up late, tweeting, for HE grants sleep to those HE loves sleep"
Folks in the discussion acknowledged that social media is time consuming, and suggested not mentioning that to church leaders, but I do believe we need to be good stewards of the time that the LORD has given us.
So, I offer this up to others as they think about if and how their church should use social media, or if there church really does have a social media calling.
This afternoon, I read a blog post by David Weinberg, Are all good conversations echo chambers?. He was discussing a blog post by Bora Zivkovic, Commenting threads: good, bad, or not at all. They are both very good blog posts, well worth the read.
David spends a bit of time at the end of his post talking about theories of communication. In particular, David says
I presume that such a theory would include the notion... that conversations have aims, and that when a conversation is open to the entire world … those aims should be explicitly stated
When I talk to people about social media, I often talk about the aim. When doing social media for an organization, it is important to stay on task and make sure that the communications are inline with the organizations mission. Another key aspect to talk about is audience. Who are you communicating with? This includes understanding the motivations and abilities of your interlocutors.
On the other hand, I often talk about social media as a conversation at a party, or perhaps even at the office. It is one of the reasons I like tweets about what people had for breakfast. When I run into a friend, whether it be at work, at a conference, or wherever, I don't start off immediately with the topic I want to discuss. If I see David tomorrow, I'll probably start off by talking about how it's been a long time since I've seen him. Ask how things are going, maybe tell him a little bit about what has been going on in my life, before getting around to discussing his latest blog post.
Now you could say that part of the aim of such repartee is to strengthen rapport be the the participants. That is an aim of the beginning of a conversation. Yet it illustrates that the aim of a conversation may be very broad based and fluid.
Likewise, what is the aim of discussions around the dinner table? At the Hynes household discussions can be very wide-ranging. The aim of the discussions are perhaps primarily about having fun and enjoying one another's company. But there can be subservient aims, like learning something new or stimulating creativity.
I think this may fit into the research that Bora is writing about. The tone of the discussion in comments communicates the emerging aim of the comments. It may be for the sheer joy of flaming or troll baiting. It may be for the joy of learning something new or sparking creativity. Depending on how the comments are approached, the emerging aim may end up being closely in line with the aim of the person who wrote the blog post or vastly divergent.
With this, I want to come back to David's concern about echo chambers. It is why I've been talking about the roles of learning and creativity. Echo chambers seem to reinforce already established views as opposed to being an opportunity for learning or creativity. I'm not sure I know exactly what produces creativity, but it has always seemed to come from when very different ideas collide. We have some wonderful collisions like this around the dinner table, but I've rarely seen such collisions in echo chambers.
Will these ideas collide with those of David or Bora in any interesting way? That would be wonderful. If not, the simple joy of reconnecting virtually with some old friends might be a sufficient aim.