Archive - Apr 4, 2012

Date

In The News

When I started this blog, many years ago, it was intended to serve as a place where I could gather my writing from other places. Over the years, I've found more of my writing specifically for the blog. When I started at the Community Health Center, I didn't have as much time and energy for personal writing and so the tenor of the blog changed. Likewise, as the audience changes, so does my writing.

I have not been cross-posting blog posts I write for the Community Health Center here, for a large variety of reasons. However, I there have been some blog posts there that I've felt were particularly important. Today, I posted one of them. Psychiatric Telemedicine for Uninsured Patients without Stable Housing. It has a wonky title, but I hope you will stop by and read it. As an aside, SB 13, AN ACT CONCERNING A STUDY OF TELEMEDICINE SERVICES passed the Insurance committee with all 18 members at the committee meeting voting in favor of it. Unfortunately, it was tabled for the calendar.

Another topic I've been following is a very lively discussion on SpinSucks, PR Crisis for Skittles In Wake of Controversial Teen Shooting. How should Wrigley's respond to the increase in sales and people suggesting Wrigley's should donate the money "to the family or causes that would help with racial reconciliation or underprivileged communities".

With around 150 comments there, mine might get lost, so I figured I'd share them here:

John F. Kennedy once said, "When written in Chinese the word crisis is composed of two characters.One represents danger, and the other represents opportunity". It seems as if there is too little focus on the danger, and not enough on the opportunity.

Like many corporations, Wrigley's has a commitment to social responsibility.http://www.wrigley.com/global/principles-in-action/people.aspx

"We aim to make a difference by respecting diversity and encouraging inclusion, consistently improving our health and safety practices, providing volunteer opportunities for our associates and through philanthropy with real impact."Wrigley should focus on this and highlight efforts to help make communities safer. "Any kid should be able to walk safely to a neighborhood store."

Use the opportunity to build the brand's Social Responsibility cred.

In a follow up I was asked how I would advise them to do it while staying out of the politics. I responded:

I believe that focusing on neighborhood safety can be presented as a neutral issue. Everyone wants safer neighborhoods, whether they be members of Neighborhood Watch, or parents of black youth. It is a common ground, and by focusing on the common ground, they aren't giving into the activists, they are staying neutral to the politics, and are probably least likely to end up in legal problems.If I were there, I would probably look at putting money into grants to neighborhood organizations that are working towards this. I'd probably try to do a little branding with this, something like the "Safer Rainbow Initiative".

I'd probably do it as part of the Wrigley Company Foundation as part of their "sustainable local initiatives... to improve communities around the world"

http://www.wrigley.com/global/principles-in-action/foundation.aspx

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