Archive - Nov 2, 2007
Next week, I will attend ad:tech, “an interactive advertising and technology conference dedicated to connecting all sides of today's brand marketing landscape” as a credentialed blogger. Since being added to the list, I’ve been getting emails and phone calls from all kinds of different people wanting me to write about their favorite companies. It provides a sharp contrast to OMMA, when I could barely find information about who was going to be at the show.
With OMMA, I only had the energy for one day of the conference and show. So, I’m trying to figure out how to make the best use of my time and energy for ad:tech. The list of major media speakers is staggering. Founders, Presidents, CEOs, Executive and Senior Vice Presidents of all kinds of major media corporations, from Sony BMG, NBC Universal, Fox Interactive Media, Google TV Ads, Youtube, and Huffington Post will be speaking about topics like Forging a Model of Interdependence, Global Perspectives on the Digital Revolution, Media and Entertainment: Programming, Distribution and Advertising in a Multi-Platform World and Innovate or Die! Thriving in the Age of Disruption.
Meanwhile, the model of interdependence will be tested as members of the Writers Guild of America strike to get their fair share of the revenues in the digital revolution and this multi-platform world. It will be another disruption for the major media corporations.
So, viewers are creating more media of their own, and trying to find less expensive means of accessing professionally created media. Professional writers are fighting to get a larger share of the revenues. All of this is bound to cut into the profits of the executives of these major media corporations. How can they deal with these issues?
The ad:tech special events calendar gives a clue:
MediaWhiz Annual ad:tech Poker Party
EVERYONE SHOULD PLACE THEIR BETS ON THE MEDIAWHIZ PARTY AS THE EVENT OF THE YEAR!
Open bar, Passed hors o'doeuvres, Go-Go Dancers, LIVE DJ(S), Dancing, Texas Hold 'Em Poker Tournament where you can win $10,000... ALWAYS THE #1 EVENT OF THE YEAR!!!
Personally, I’d rather see the price of digital media go down and more of the remaining revenues go to the writers and performers, but I guess in spite of my embracing of digital media, I’m just old fashioned in a few remaining ways.
I’ve always been interested in emerging open standards for open connectivity between different websites, so OpenSocial has caught my attention. Without knowing a lot about it, I’m starting to explore OpenSocial and see how it could interoperate with my preferred development environment, Drupal, as well as with other tools that I’m interested in such as OpenID, FOAF, XFN, and so on.
As I searched for OpenSocial and Drupal, I found what sounded like a promising site, www.opensocialsites.com. Perhaps this would be a list of sites that are already using OpenSocial, perhaps even Drupal sites using OpenSocial. It turned out to be a very interesting site powered by Drupal, CiviCRM and tied to N-TEN. However, it didn’t have anything to do with Google’s OpenSocial.
I also looked around a little bit for OpenID and OpenSocial, but haven’t found anything. Instead, much of the discussions are about whether or not OpenSocial is really open and whether or not it is much of a step forward.
I will leave those discussions to the pontificators. Instead, I’ll take a few moments to explore OpenSocial. Before you can do much of anything, for a programmers perspective, you need to authenticate.
The People Data API Developer's Guide, part of the OpenSocial Data APIs documentation, lists two ways of authenticating.
In the note at the top of the page, it says,
The OpenSocial People data API hasn't been released yet; this document is a preview of the developer's guide that we'll publish when we release the data API. All of the details are subject to change, but this preview should give you a general idea of what the API will be like.
It describes “ClientLogin username/password authentication” where you post an email address, a password, a source, and a service as an application/x-www-form-urlencoded content type to https://www.google.com/accounts/ClientLogin Digging deeper, it appears as if much of this is all the same old Google Gadget stuff that people have been kicking around for a while.
Will it be possible to roll this into a user authentication module for Drupal? Could this be used to make an OpenID system for Google? Will the ClientLogin be expanded to support authentication from other OpenSocial systems?
It looks like it might be a while before I get passed the authentication to really start looking under the hood.
Regular readers of my blog, when hearing the words “write-in” are likely to think of campaigns where voters write-in their favorite candidate, such as how Avery Doninger won the election as class secretary at Lewis Mills High School, even though the administration refuses to recognize the results.
For those that don’t know, I’ve decided to attempt to write a novel this month as part of National Novel Writing Month (NaNoWriMo). Yesterday, I had meetings in New York, which afforded me three hours sitting on a train, and a great chance to write. I’ve gotten off to a strong start, but I worry about whether I am starting like the proverbial hare in the story of the tortoise and the hare.
Last night, I went to my first “write-in”. This is a gathering of NaNoWriMo participants. We were supposed to meet at a local eating establishment, but they had had a flood, so we moved to a diner down the road.
There were about fifteen writers there. The organizer handed out various bits of swag. Stickers for laptops about NaNoWriMo, notepads, and an “Official Plot Ninja”. It seems as if the muses of old are getting edged out by a newer generation.
A NaNoWriMo write-in is a gathering to be experienced. A blog entry just doesn’t do it justice. However, I will try to capture some of experience here. Just about everyone had a laptop. Just about every laptop was some sort of beat up PC. There was one Mac there that I saw. There was some weird wiring to get enough power strips to everyone whose batteries would not last the duration of the write-in.
There was a lot of chatter between the writers, and perhaps some of the quotes I overheard provide the best glimpse into the gathering.
Last unicorn fan fic… Text your story on you cell phone… A plant, which she watered with coffee every morning… I dropped Latin for a reason, because I hated it, I dropped History for a reason, because I hated it...If you want instant self-esteem, just go look around MySpace for a little while…
During the write-in, some people experimented with an electric keyboard; very small and portable. You could type your text into the electric keyboard and later upload it into your PC. It had a small screen on which you could only see a couple lines of text.
One person quipped, "At least the blank page is smaller.” In the end, that is what we all confronted at the write-in, the blank page. Fortunately, many of us went away with pages having been filled up. Today, I’ll attend to other issues, but I plan on find an hour or two somewhere in the day where I can make more progress on my novel.
Are you writing a novel this month? If so, tell me about it, here, on the NaNoWriMo site, in a Facebook group, an BlogLog group, or other online communities where NaNoWriMo participants are gathering.